This limited edition Mattel x GF collaboration was developed within strict Mattel brand guidelines to deliver a concept that thoughtfully merged both brand worlds into a cohesive and visually engaging campaign. The approach balanced Barbie’s iconic, expressive identity with Glasshouse’s aesthetic, translating into a direction that felt both playful and elevated. My role included packaging design, finished art, alignment across product and campaign touchpoints, supporting on-set direction to maintain consistency with approved guidelines throughout the shoot. Developing campaign books and rollout materials to guide execution across digital, print and in-store environments. The result was a distinctive collaboration that sold out globally!