For the Core Collection Body Refresh, I played a key role in the development and refinement of updated product and campaign assets, supporting a cohesive and modernised presentation of the range. My role included creating design concepts and render mock-ups, followed by finished art and detailed artwork development aligned with production requirements. I managed sample approvals to ensure accuracy and readiness for mass production, with close attention to specifications, consistency and execution across the product range. I managed campaign rollout through shot list creation, casting, styling and on-set shoot direction, alongside developing campaign books and visual merchandising guidelines. The result was a unified collection refresh, balancing product precision with a consistent visual experience across digital, print and in-store touchpoints.