This Emily in Paris x Netflix collaboration drew on the distinctive visual language of the series to create a concept that felt immersive and romantic. The direction focused on translating key aesthetic cues—colour, styling and mood—into a cohesive product and campaign expression that remained consistent with Netflix brand guidelines. My role included packaging design and finished art, ensuring alignment across all product and campaign touchpoints, supporting on-set direction to maintain the integrity of the approved concept throughout the shoot. I also developed campaign books and rollout materials to guide execution across digital, print and in-store environments. The result was a visually narrative-led collaboration that captured the essence of the series while delivering a unified and elevated customer experience.