For this collection, lead the development of a refined, nature-inspired concept, translating it into a cohesive and elevated expression across packaging and campaign assets. My role included packaging concept design and direction, artwork development and sample approvals to ensure a high level of finish and consistency across the range. Campaign execution through shot list creation, casting, styling and on-set direction, with a focus on delivering a considered and polished visual outcome. Development of campaign books and merchandising guidelines to rollout across digital, print, global in-store hotspots. The result was a sophisticated and unified collection experience, executed seamlessly across all touchpoints.