PORTFOLIO
Senior Designer
Taking you from
concept to creation.
A Sydney based Senior Designer passionate about turning ideas into impactful visual stories. With 18+ years of experience across packaging design, creative direction, campaigns, photoshoots, brand collaborations and digital design, I focus on creating work that is both beautiful and purposeful - from initial concept to final execution.
Select Works
Christmas Collection
GLASSHOUSE FRAGRANCES
Barbie Dreamhouse
Mattel x GF
Mother’s Day Packaging
GLASSHOUSE FRAGRANCES
Body Refresh
GLASSHOUSE FRAGRANCES
Mother’s Day Packaging
CIRCA
Emily In Paris
Netflix x GF
About me
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About me *
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From concept to completion — I lead creative direction for brand campaigns including casting, styling, shoot direction, and rollout across digital, retail and global markets.
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Across the full process – I create packaging design and execute finished art, preparing print-ready files with accuracy and consistency across all formats.
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From brief to final delivery — I lead graphic design and finished art execution across digital and print, including social media, web, POS and large scale VM, maintaining consistency at every touchpoint.
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End-to-end – I develop and evolve brand and visual identity systems, creating cohesive guidelines that ensure consistency across all digital and print touchpoints.